Analysts learn about the companies that they follow in a number of ways. One is to attend an analyst day(s); many-to-many (company executives to industry analysts) information intensive events put on by a supplier. Analyst gains not only facts about the company’s products and services, but more importantly knowledge about what make the company tick. That helps analysts communicate more effectively to their clients specifically and to IT organizations, such as yours, in general. GlassHouse Technologies just held its debut analyst day and clearly communicated what it does and where it is going to the analysts in attendance. Looking more deeply at GlassHouse reveals its response to the greater transformational trends in IT infrastructures that impact virtually all businesses.